Peter is Creative Director and co-founder of Edenlabs International and is the former Creative Director of Eden Project where he was appointed to the Board in 1998 and served for 15 years, responsible for developing the brand identity, creative strategy and site wide interpretation, live music and arts programmes.

His work with Sir Tim Smit created a project which delivered enduring social, environmental and economic impact. (Contributed £2.5bn into Cornwall’s economy over the first 20 years).

Peter is an experienced creative, comms and strategic specialist having cut his teeth working for leading international brand development and advertising agencies Leo Burnett, Saatchi and Saatchi and set up the client services department at Imagination, the UK’s leading design and communications consultancy, before joining the Eden design team in 1996.

He launched and organised The Eden Sessions and one of the Live 8 series of concerts in 2006 and led a pioneering arts and architecture collaboration on the award-winning design and build of the £25m Eden Project Core education centre between Grimshaws Architects, Buro Happold engineers and leading British sculptor Peter Randall-Page (RA)

Peter is a Trustee and Project Executive Director “Connecting the Roots” – strategic and management lead on set up of new Costa Rica based biodiversity restoration and educational charity, establishing multi-disciplinary project team, developing fundraising strategy and developing community, education, arts and reforestation programmes.

In 2023 Peter Successfully co-created, directed and produced Wales’ largest ever public arts programme for ELI in partnership with the Welsh Government at Caernarfon Castle, previously delayed by Covid. Collaboration with internationally renowned light artist Chris Levine and top Welsh composer and artist, Gruff Rhys and CADW (Welsh heritage and historic monuments).

Peter has successfully created and produced headline work at Glastonbury and Wilderness Festivals, Eden Project and the prestigious Dark Mofo winter solstice festival in Tasmania. Since leaving Eden Project, he has collaborated with many top international artists including Chris Levine, Gruff Rhys, Jon Hopkins, Kate Tempest, Robert Del Naja (Massive Attack) and Nick Mulvey.

Peter is a Fellow of the Royal Society of the Arts

Recently Mike has worked as a business development advisor with the Eden Project, the world renowned environmental and educational charity, during which time he co-founded Edenlabs International, an innovation lab for high impact cultural events, which has worked in partnership and collaboration with the Welsh Government and the Greater London Authority. Mike is also the business development Director and advisor to E4ventures, which enables climate technology providers to achieve greater differentiation and increase top-line growth, by enabling their customers to make faster progress towards net zero and monetize their carbon reductions.

Mike is an experienced business development professional with a successful international career in major Blue-Chip companies, extensive experience with start-ups, government, and the not-for-profit sectors. Mike was an investment banker for fifteen years and was the Director of Institutional sales at Dresdner Kleinwort Benson in Hong Kong responsible for the Asian region.

Returning to Europe with his his family Mike co-founded both a real estate business in Eastern Europe, Winslow Developments, where he successfully negotiated Joint Ventures with both Deutsche Bank Asset management and General Electric, and a technology hardware business, LightVert Ltd.

Recently Mike has worked as a business development advisor with the Eden Project, the world renowned environmental and educational charity, during which time he co-founded EdenLAS International, an innovation lab for high impact cultural events, which has worked in partnership and collaboration with the Welsh Government and the Greater London Authority.

Mike started his career as a professional soldier in the British army, where he held a commission and served with the Household Cavalry.

JT is a trained accountant and events finance and commercial specialist with over 30 years’ experience in the Sports Events Industry, with extensive experience at major sporting and cultural events including the Ryder Cup (2002/2006/2010/2014), the Rugby World Cup (1999/2003), The Open (2001 to 2014), the London 2012 Olympic and Paralympic Games, the 2014 Commonwealth Games in Glasgow, the 2015 Pan Am Games in Toronto, the Rio 2016 Olympic and Paralympic Games, London 2017 IAAF World Championships and most recently the Van Gogh Alive series of immersive experiences (2021-2023) and Frameless London (opened Sept 2022).

He has a proven track record in all aspects of accountancy and financial structure of events, including budget control, forecasts, projections and revenue negotiation & collection, and has successfully managed the procurement, implementation and integration of EPOS systems at major cultural and sporting events.

Marco Perry is a London based music composer and sound designer.

An audio artist with recording studio and live sound production background in both traditional analogue and modern digital music production.

After an illustrious UK and US recording and live sound engineer career he's now widely recognised as a pioneer of and authority on spatial audio technology. He's guest lectured for UEL University of East London, Brit school, LCCM, London College of Contemporary Music, AES Audio Engineering Society, BMTH Barcelona, Stary Brower Posnan PL. In 2009 he founded Immersive Audio Ltd.

In 2016 he joined forces with Peter Hampel & edenlab as Sound supervisor/ artist liaison & producer of the sonic visualisation of our various musicians works. Vastly experienced in working with artists and herding cats” He has the know how” to complete unique finished audio programs. Delivering “concepts in sound" creating 3 dimensional Immersive audio experiences for our audiences.

Using his spatial audio production studios then fine tuning and mixing at installation locations he interprets and integrates the edenLab artists material specifically for any event location, Specifying the hardware required for decoding multichannel audio programs best and in the highest possible quality.

Recent other work includes sound designing a major retrospective at MoMa the Museum of Modern Art in New York for Bjork. The subsequent “Bjork Digital” world tour. The ViVid exhibitions and installations in Sydney, Tokyo, L A, + galleries, arts festivals and installations globally. Studio mixing, “sync to picture”  Ear films, Mastering for all known spatial audio formats plus his own “format agnostic” designs. Also frequently asked to mix, master / cut records for Rough Trade, Beggars Banquet, Augustus Pablo, Dennis Bovell, Jarvis Cocker, Damon Albarn + so many more.

In 2022 he was invited to host a show of his own original Immersive Audio Visual art work at the Somerset House design biennale. Incorporating a multi channel spatial audio loudspeaker installation. Currently preparing a new “Marco Perry Sound” exhibition for the Barbican Centre London 2025.

An audio evangelist” for new creative tech, Perry continues to “push the envelope”of what's physically and technically possible in installations & events for audiences individually and collectively. communicating and collaborating with musicians, artists pioneers and leaders of the new emerging technologies in art, science and sound.

Membership: AES Audio Engineering Society, MPG Music Producers Guild, MU Musicians Union, PSA Production Services Association, PRS Performing Rights Society, MCPS Mechanical Copyright Protection Society.

Chris Levine is a light artist who works across many mediums in pursuit of an expanded state of perception and awareness through image and form. Levine’s work considers light not just as a core aspect of art, but of human experience more widely and a spiritual, meditative and philosophical edge permeates his work. Levine is perhaps best known for producing what is already being described as one of the most iconic images of the twenty-first century, Lightness of Being. With light and stillness at its core, the sensational portrait of Her Majesty Queen Elizabeth II presents an utterly fresh depiction of the most famous woman in the world. The National Portrait Gallery stated it was the most evocative image of a royal by any artist.

Levine’s practice is differentiated by the cross-fertilization across many creative fields including music, performance, installation, fashion and design in a multitude of projects.

His exhibition Hypervisual 1.2 completed a tour of 12 countries with the British Council. In 2012 his work featured in the major exhibition, Queen, Art and Image at London’s National Portrait Gallery. He has artwork in London’s V&A, the Science Museum, the NPG and has staged light performances and exhibitions internationally in spaces such as Radio City in New York commissioned by MoMA, The Eden Project, The Royal Opera House, MATE museum in Lima, London’s Fine Art Society and the headline installation at MOFO festival for Tasmania’s MONA museum.

In 2021 he exhibited at historic Houghton Hall in Norfolk and this was the latest in a series of prestigious shows and broke all attendance records.

Gruff Rhys is a songwriter and musician from Wales who has consistently explored the potential of the song as an opportunity for wider cultural chaos. Starting out as a teenage songwriter in fuzzy Welsh language outlaws Ffa Coffi Pawb he then formed Super Furry Animals – a band able to achieve that rarest of mixes, artistic adventure with popular devotion on a global scale.

As half of electro duo Neon Neon, Rhys has documented the lives of maverick car maker John DeLorean and Italian activist and publisher Giangiacomo Feltrinelli in hi-concept widescreen biographical albums and shows. 

His twenty-year solo career has seen him follow a variety of musical and thematic paths that combine melodic richness & intricate guitar playing subverted by questioning lyrics and wordplay. Over the past decade, he’s seen his Candylion album adapted into a successful stage play and his 2014 album American Interior was conceived jointly as a feature film and book. He has conceived and soundtracked multiple films, most recently 2022’s The Almond and the Seahorse starting Rebel Wilson and Charlotte Gainsbourg. His two most recent solo albums released by Rough Trade records, have been his most commercially successful solo albums yet with Seeking New Gods reaching the top 10 in the UK charts.

2022 saw his collaborations with Tuareg band Imarhan released on their LP Aboogi and 2023 saw the release of the Gruff Rhys produced album Careful of Your Keepers by This is the Kit. Last year produced the soundtrack for the stage play of Oliver Jeffers’s book Lost and Found for Manchester’s new arts venue Factory International.

Whether through his music, collaborations or his multimedia projects, Rhys continues to inspire audiences worldwide with his boundless creativity and unwavering commitment to artistic exploration through the medium of song. 

Gavin is a leading voice in the global immersive experience marketplace and has spent a number of years consulting and supporting organisations working in that area. 

He Is currently a part time produce for Media Cymru, a £50 million R&D innovation fund that supports companies of all sizes to push boundaries and create new products, services and experiences for this new media age. Within that role he works with a wide variety of media-based companies and individuals, giving them all guidance and support to help bring their ideas to life.  

Alongside that Gavin set up ‘The Allotment’ an agency that consultants with leading Festivals and experience makers from across the world. His time is mainly spent supporting Glastonbury Festival and he advises them on their site development plans and works with the numerous fields creators e.g. Block 9, Arcadia, The Park, Shangri La and directly with the core team. Away from the field Gavin recently developed Annwn, a multi-disciplinary laser and audio experience with Chris Levine and Peter Hampel. 

Michael is a founder and long-term managing-director of creative industries businesses with a specialisation in experiential marketing and sponsorship. His past successful ventures include Beatwax and MKTG / MKTG.com – a joint venture with Dentsu which he guided to become an award-winning  international marketing organisation with 32 offices in 20 countries.

He stepped down in December 2020 to found Asociat www.asociat.co.uk – which he describes as a community partnerships agency helping brands to identify and actively address the needs of the communities they serve, and Home Kitchen: a not for profit restaurant launching Sept 4th 2024 that will recruit and train homeless people for a career in hospitality, and featuring the two time Michelin star winning Adam Simmons as Executive Chef. Michael is also a Non-Executive Director of AIM listed Space and People PLC. 

Michael realised that business can and should be kinder and inclusive after he successfully completed a crowd funding campaign to create and launch, what is thought to be, the world’s first mental health drop-in centre inside a soup-kitchen. A social enterprise he now helps to lead. 

He has a particular interest in the psychology of conflict and compromise. This arose after he spectacularly fell out with his fellow shareholders in a business he led for a decade. The lessons learned gave rise to I Don’t Agree; (Publisher: Harriman House) Michael’s first book, which won GOLD at the Business Book Awards 2021. After a successful UK launch, the book also came out (Dec 2021) in India, Pakistan, Bangladesh, Bhutan, Tibet, Sri-Lanka and the Maldives. A Korean, Thai and an Estonian translation were released in 2023. 

As a writer, Michael has regularly contributed thought leadership pieces to the Daily Telegraph, Management Today, Entrepreneur Magazine, Campaign Magazine, Edge, Grazia and Little Black Book. 

https://www.linkedin.com/in/michael-brown-4565462/ 

Jeffrey Davis retired from a 36-year career in investment management in 2020 working as Chief Investment Officer for Rockefeller family office in New York as well as divisions of State Street Global Advisors and Lee Munder Capital Group in Boston. Jeff completed the Advanced Leadership Initiative program at Harvard University in 2021. 

Jeff has had a 25-year involvement with Berklee College of Music in Boston, Massachusetts both as a Trustee and as Chair of the Finance and Investment Committee.  Since retiring, Jeff has taught Entrepreneurial Finance at the Questrom Graduate School of Business at Boston University for 3 semesters. While at Harvard, Jeff studied the Eden Project in Cornwall, England, and, in conjunction with that effort, helped angel fund the edenLabs International Project in 2020. 

Jeff currently helps to produce the Newton Piano Summit, a 4 day series of premier jazz and gospel performance in cooperation with the City of Newton Massachusetts.  Jeff currently serves as Co-Chair of the Newton Cultural Council, an arts grant making organization in cooperation with the state of Massachusetts Cultural Council and is currently Treasurer for Second Church in Newton.  Jeff is a Chartered Financial Analyst and received his AB from Duke University and MBA from Vanderbilt University.

Justin Cheatle has over 35 years experience in investment banking, M&A, equity capital markets, venture building, commercial property investment, edtech / fintech start ups, business broking and capital raising. He has significant global media expertise with particular emphasis on the creation, management and monetisation of intellectual property.

He runs his own MENA business acting as fractional CEO and ‘thinking partner’ for clients, consulting on accelerating sales growth, the creation of strategic partnerships, business transformation, financial restructuring and technological innovation.

Justin has worked across US, Europe and the Middle East with Goldman Sachs, Rise Studios (MENA's leading Arabic language film and TV business), Blenheim Chalcot (UK’s leading digital venture builder with over 40 ventures), Transworld Business Advisors (World’s largest SME business broker), Team Concepts, John Cheatle Group, and his own management consultancies, Entracte Limited / TP Way.

As Chief Financial Officer for Rise Studios, he was responsible for all aspects of financing, financial management, investments, acquisitions and investor relations. Rise Studios raised significant initial funding from US investors in 2021/22, which enabled a series of successful / award-winning investments in Arabic language films, TV series, documentaries, and Arabic language production companies across the MENA region.

As Sales & Partnerships Director for Blenheim Chalcot, he drove the development of their award-winning edtech / fintech businesses (Hive Learning, AVADO, Arch, Salary Finance). As Relationship Director for Imperial College London, he was responsible for Blenheim Chalcot’s White City Partnership that led to the 200,000 sq ft Scale Space joint venture, now successfully completed.

More recently, as Corporate Finance Specialist, he has advised on 18 transactions with a total value of more than $500m.

Between 1997 and 2013, he transformed his third-generation family business into the UK’s largest independent schoolwear provider with 500 staff and 100 branches servicing 1,500 schools nationwide.

Katie Maddison is a festival and arts producer with 20 years experience.  Recent roles include touring large-scale sculpture worldwide for artists This is Loop and managing operations as Executive Producer for Block9 at Glastonbury. She has worked extensively across the UK festival scene (Shambala, Secret Garden Party, Bestival, The Long Road) as well as coordinating production for the first concert events featuring international artists in Abu Dhabi (Beyonce, Coldplay, Aerosmith, George Michael). She regularly lectures on the subject of festivals and special events at Goldsmiths University in London.

Sean Kerr is a seasoned event professional with extensive experience in some of the largest and most prestigious productions and festivals across the UK, and internationally. He possesses a comprehensive understanding of the industry, from hands-on expertise in building and rigging large-scale stage sets for events, film, and television, to high-level roles in production management, creative direction, and art direction.

Sean has collaborated with internationally renowned artists on unique installations and has contributed to major galleries and art fairs. His deep engagement with his own creative practice is reflected in his versatility, whether he's behind the scenes orchestrating events or behind a set of decks, indulging his passion for music and record collecting.

Having the opportunity to work with Chris Levine, Gruff Rhys, Eden Lab International and CADW was a great privilege. Putting together this exciting and ground breaking event was an amazing opportunity and the finished result was something magical for Caernarfon